Shop Direct rejigs management

Barclay brothers-owned home shopping giant Shop Direct has restructured its top management team, as it moves forward with plans to modernise the£1.5 billion catalogue arm.

The business was run as direct and agency divisions, headed by managing directors Linda Green and Simon Dalby respectively. However, Dalby, who oversaw the Great Universal, Kays and Choice catalogues, has left the business.

Green was in charge of the Additions Direct, Marshall Ward, Abound and Innovations teams. However, her job title has changed to commercial director, tasked with 'new business development and group services'.

The tycoons acquired the former GUS agency arm for£590 million in May last year, and are reorganising it as an Arcadia-style business with individual brand directors.

However, Additions Direct boss Neil Sansom is leaving after less than six months in the post, and a replacement is being sought.

Alex Hardy has been promoted to Marshall Ward brand director, and WHSmith books unit director Gary Kibble is set to join as the Abound supremo.

Responsibility for the agency titles has been split between Tony Preedy and Diane Fowler.

Preedy presides over new sister titles Kays Lifestyle, Choice For You and Great Universal Essentials, which give shoppers the same choice but at more competitive prices, because the typical 10 per cent extra factored in as agent's commission has been wiped off.