It turns out Scousers do know how to “calm down, calm down” because they are the most patient shoppers in the UK.
In Liverpool, shoppers are prepared to queue for six minutes 47 seconds in a store before they abandon their baskets, almost a minute more than the national average of five minutes 54 seconds, according to a study by technology firm Omnicom.
Bad news for busy retailers in the Southwest - Plymouth is the least patient city. Shoppers there are only prepared to wait four minutes 55 seconds before ditching their haul. Time really is money.