Savvy tweeter Sainsbury’s drew plaudits this week with a choke slam of a 144-character response to a customer.

Blogger October Jones complained a Sainsbury’s chicken sandwich “tastes like it was beaten to death by Hulk Hogan”.

@SainsburysPR swiftly responded: “Really sorry it wasn’t up to scratch. We will replace Mr Hogan with Ultimate Warrior on our production line immediately.” The grocer deserves one giant gold belt.