Rather than curse technology for increasing the strain, Intel reveals why retailers must embrace it as a solution to improving productivity and boosting efficiency.
Retailers facing the challenge of blending their physical and digital stores know that the need for intelligent operations and inventory has never been greater.
Companies have more collections and campaigns to manage than ever, but many lack accurate, real-time, cross-channel data, and therefore struggle to engage customers with personalised experiences.
“Customers expect engaging customer service, with Intel research showing almost 90% of consumers would like personalised offers”
Customers also expect a seamless experience connecting online and offline, so items they discover online will be available in their preferred size, style and colour in store within hours, or shipped directly to their home.
They also expect quick and engaging customer service, with Intel research showing almost 90% of consumers would like to receive personalised offers.
This Retail Week report, produced in association with Intel, looks at unique insights from 50 leading retailers into the technologies enabling them to drive efficiency and boost productivity. Download it for free here.
More bang for your buck
Download the report and discover:
- How consumer expectations have evolved in the past decade
- How to manage the cost pressures associated with new technologies
- Why retailers believe that investing in these technologies will drive efficiency.
Every product, every process, every person and every place leaves a data trail, and that data trail can be captured, tracked, shared, combined, mined and analysed.
Data aggregated from multiple sources and devices can be turned into real-time, actionable insights.
“The transformative effect of technology requires companies to actively create and continuously develop an omnichannel strategy”
Advanced analytics provides retailers with an opportunity to gain a better understanding not only of their own operations, but also of what consumers want, what they need, how to offer it to them and what they are willing to pay.
The transformative effect of technology requires companies to actively create and continuously develop an omnichannel strategy.
Technology leader Intel, together with multiple partners, provides technologies and solutions that help to scale new services, such as always-on assistance, intelligent transactions and on-demand delivery, thereby optimising productivity and making the path to purchase as seamless as possible – without sacrificing margins.
It’s a huge opportunity. Companies can either grasp it, or wait for other players to do so.
David Dobson, senior industry adviser, Intel
Intel’s top three ways to get more productivity for less
- Engage with your customers. With a better understanding of consumer behaviour patterns and preferences, you can optimise product placement, merchandising and in-store promotions.
- Data analytics is changing the shopping experience on both sides of the counter. The challenge is moving from dashboards and reports to providing actionable insights for your business.
- Improve inventory availability and visibility. Allowing your customers to see stock levels in store is key to driving traffic, which enables stores to compete in an omnichannel retail world.