Analysis: Who is set to win retail’s latest price war?

Red down arrows

Retailers ranging from Asda and Sainsbury’s to John Lewis and Asos have all cut back prices this year in a bid to lure cash-conscious shoppers. Which retailers will fare well and which will flounder in retail’s new price war?

Speaking at John Lewis results last month, Dame Sharon White described Covid-19’s impact on consumers and their finances as an “economic earthquake”.


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