Strategy (1)

  • New Look, Birmingham

    Retail Navigator Analysis

    New Look (Strategy)

    New Look said its approach to FY2022 was “one of caution and prudence, focusing on our core business and cost control, while protecting investments in key strategic priorities”. This included setting “prudent expectations for unit volumes sold, while implementing carefully considered price increases”. The retailer said this approach was necessary to “help combat the cost inflation” as well as containing activity levels through its distribution centre (DC) and avoiding terminal stock issues.