Strategy (6)

  • Shopper walking outside Lidl

    Prospect Analysis

    Lidl (Strategy)

    Having gained a significant market share in the UK, Lidl’s current strategy recognises the importance of this market, with the retailer committed to opening between 50 and 60 stores each year as part of a wider ambition to operate 1,500 UK stores. By 2025 the retailer is targeting 1,100 stores in the UK.

  • Lidl Plus

    Prospect Analysis

    Ecommerce at Lidl

    Lidl maintains that it is still not interested in online, despite rival Aldi launching two major trials in the UK. In Germany, Lidl already offers a wide range of non-food and beer, wines and spirits online through its main website, and more recently launched a limited range of non-food products in Belgium and the Netherlands

  • Lidl's staff will be able to use touch screens when operating the checkouts.

    Prospect Analysis

    Technology strategy at Lidl

    Lidl is investing in technology to support its store expansion strategy, but is careful to avoid spending money where it doesn’t need to. Lidl entered into a four-year partnership with UK technology firm Virtual Resolution, which specialises in 3D visualisation and augmented reality (AR). This is being used to create 3D visualisations and CGIs to help with new store planning.

  • Lidl jpg

    Prospect Analysis

    Supply chain at Lidl

     As is the case in every other aspect of its business, Lidl has worked tirelessly to ensure its supply chain is as efficient as possible in order to maintain its low-cost model.


    Prospect Analysis

    Stores at Lidl

    Lidl has ambitious plans to operate 1,500 stores in the UK, although it has not set a timeframe for reaching this lofty target. By 2023, however, it has set a target of reaching 1,000 stores and 1,100 by 2025.

  • Lidl mesh

    Prospect Analysis

    Customer and marketing at Lidl

    Lidl’s discount model has traditionally appealed to a strongly price-oriented shopper, but in recent years the grocer has sought to attract more affluent shoppers in the ABC1 demographic by enhancing its quality credentials.