Strategy (6)
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Prospect AnalysisJohn Lewis (Strategy)
John Lewis Partnership chair Dame Sharon White revealed her five-year strategy for the Partnership in October 2020. White envisages a “digital-first” business, where John Lewis generates 60 to 70% of sales online versus 40% pre-Covid.
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Prospect AnalysisEcommerce at John Lewis
The John Lewis App was relaunched in FY2021 and now accounts for 23% of online sales, up from 16% the year before. Customers who shop on the App also spend more than customers using other channels.
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Prospect AnalysisTechnology strategy at John Lewis
John Lewis has been one of the leaders in retail in putting technology at the heart of its business. As part of its unified partnership strategy, the group has been developing common technology platforms.
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Prospect AnalysisSupply chain at John Lewis
John Lewis has been in the process of redesigning its supply chain for the best part of a decade, shifting towards the use of ‘hybrid’ distribution centres that handle both store replenishment and online orders. This is a more efficient process for click-and-collect orders to be delivered to stores.
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Prospect AnalysisStores at John Lewis
As spending continued to shift online during the pandemic, the urgency of ensuring John Lewis’s stores reflect how customers want to shop - ‘right space, right place’ – has increased. The department store network has been reduced to just 34 stores following 16 closures.
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Prospect AnalysisCustomer and marketing at John Lewis
In September 2022 John Lewis repitched itself as the go-to retailer “for all life’s moments”, relaunching its own brand, changing the way it merchandises and piloting new store formats to reflect its new focus.
