Toys R Us has today launched a Christmas pop-up store in Glasgow’s Silverburn shopping centre to take advantage of the busy Christmas period.
The toy giant has signed up to a 9,700 sq ft store in the shopping centre.
It is only the second shopping centre store opening for Toys R Us, which last Christmas opened a shop in Whiteleys in London’s Bayswater. That store is still trading.
Toys R Us has historically opened large sheds on retail parks.
Toys R Us marketing and ecommerce director Mike Coogan said Silverburn is a “great centre with a great reputation, serving a really strong catchment”.
Silverburn’s owner Hammerson director of UK shopping centres Martin Plocica said: “Toys R Us is a great global brand, and a very strong addition to our retail offer at Silverburn given the centre’s significant popularity with families.
“Their decision to open such a large pop-up store highlights the centre’s strong destination appeal. This concept enables retailers to test new store formats, within a strong catchment area and Silverburn has achieved great traction with pop-ups during 2013.”
Silverburn has recently signed a new Superdry regional flagship and this year secured planning permission to build a 200,000 sq ft leisure extension.
Property agent Johnson & Co represented Toys R Us. Hammerson dealt directly.