Strategy spotlight: Five ways Pets at Home will retain its position as pack leader


Pets at Home has ambitious plans to unleash the ‘world’s best pet care platform’, but will it manage to stay one step ahead with Jollyes snapping at its heels?

Having announced record results in May and with plans to launch the “world’s best pet care platform”, specialist retailer Pets at Home continues to dominate the £7.2bn market, achieving 24% share. 

However, with the departure of former chief executive Peter Pritchard signalling the end of an era, competitor Jollyes hailing its “strongest-ever” full-year results and a flock of challenger brands snapping at its heels, there’s no place for complacency. 

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