Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art.
Retailers all over the world are taking a more personal approach to their customers in a bid to stand out from the crowd.
From artificial intelligence to data science, opportunities are opening up in retail. We explore how new technology is pushing boundaries.
Personalisation is still at a nascent stage, but it is already boosting business for retailers including Sephora, Shop Direct and Jack Wills.