Waitrose boss Mark Price has been appointed as Channel 4’s deputy chairman within days of taking up the same post at John Lewis Partnership.

Price, who has been a non-executive member of the Channel 4 board since October 2010, has been appointed for a three-year term following the departure of Lord Hall to the BBC.

Chairman of Channel 4 Lord Burns said: “I am pleased to welcome Mark to the role of deputy chair of the Channel 4 board. He has been an excellent member of the board for the past three years and is well equipped for this important role.”

Price was unveiled as the new deputy chairman of the John Lewis Partnership on Friday, which he will hold alongside his existing role of Waitrose managing director.

He is not the only retailer to take up a high profile position in broadcasting. Retail veteran Archie Norman, credited with turning around grocer Asda, has been chairman of ITV since 2009.

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