Ari Hoffman is a significant hire by group chief executive Lindsay Page, who replaced Kelvin earlier this year.

Hoffman has been a fashion industry executive for over 30 years, a dozen of which were spent with Yves Saint Laurent before the turn of the century.

He is also a seasoned chief executive. From 2001, Hoffman ran Gant USA for 10 years and repositioned it as a contemporary American sportswear brand. He subsequently spent several years as chief executive of Benetton USA and most recently ran the fashion brand Scotch & Soda.