Jollyes chief marketing officer is set to return to B&Q as its new marketing director.
Katherine Paterson, who joined the Jollyes team less than six months ago, will take on the role in early April.
Tom Hampson, who has covered the role on an interim basis since last July will return to the role of director of marketing, reporting to Paterson along with director of customer Lizzie Harris.
Before her stint at Jollyes, Paterson spent 12 years at Hobbycraft as marketing and digital director, prior to that she was marketing director at B&Q for two years, and marketing director at Asda for four years.
B&Q chief executive Graham Bell said: “Following an extensive search, I’m delighted that Katherine Paterson will be joining B&Q as our new marketing director. Katherine is a very experienced leader with a strong marketing and customer track record and I’m excited that she has agreed to return to B&Q as part of our board team.
“One of our key strategic challenges is to encourage more people to shop with us in our stores and online. Katherine and the marketing team will be fundamental in continuing our progress here. I’d like to thank Tom for stepping up as interim and for the contribution he has made to the board in championing a greater customer focus and for leading the renewal of our business purpose.”
Paterson said: “I’m hugely excited to return to B&Q and to have the opportunity to shape the continued success of this iconic British brand. I very much feel I have unfinished business following my short stint at B&Q over 12 years ago. The pace of change in recent years has been enormous and it’s a very different business to the one I left. I’m looking forward to joining such a strong team and to be working with Graham and the wider leadership to create a high-performance culture delivering even more success going forward.”
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