Former Debenhams boss Bucher joins German retail giant Otto

Sergio Bucher head  2017

Sergio Bucher, the former chief executive of department store group Debenhams, has joined German retail powerhouse Otto Group as executive board member, brands and retail.

Bucher will take up his new role, in which he will be responsible for Otto’s multichannel operations including brands such as Crate and Barrel and Freemans Grattan, at the start of next month.

Bucher’s appointment marks a comeback after a difficult two years at Debenhams, including coming under siege from Sports Direct boss Mike Ashley and Debenhams eventual administration, before he left last spring.

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