Giorgio Belloli and Delphine Sonder have been appointed to Burberry’s newly created roles of chief digital, customer and innovation officer and chief merchandising officer, respectively, with immediate effect.

The luxury retailer said that Belloli will lead the global ecommerce, digital product and analytics teams, along with newly formed innovative functions.

Sonder will be responsible for merchandising and global planning across product strategy, ready-to-wear and accessories.

Belloli’s previous role was at Farfetch, where he worked for more than nine years, most recently as chief commercial and sustainability officer. 

He also held senior roles at big-name brands such as Alexander McQueen, Chalayan and Prada.

Sonder was at Saint Laurent for five years where she was general merchandising director, and had senior roles at Louis Vuitton and Chloe.

They will be based at the brand’s headquarters in London and both report to Burberry chief executive officer Jonathan Akeroyd, as well as join the executive committee.

Akeroyd said: “I am delighted to welcome Giorgio and Delphine to Burberry. Their appointments reinforce our ambitions for this next phase, building on our strong legacy of innovation and strengthening the alignment between our commercial offering and our new creative vision.

“I look forward to working closely with them both to progress our strategic priorities and realise Burberry’s potential as the modern British luxury brand.”