Ted Baker is carrying out a strategic review of its head office roles, which could result in 30 staff being made redundant.

Ted Baker sign USA

The consultation process is part of an extensive transformation plan at Ted Baker

According to the fashion retailer, a downturn in the economy and lack of customer spend has resulted in possible job losses in head office roles across sales and merchandising.

Retail Week understands that the process is part of an extensive transformation plan at Ted Baker as it looks to reshape some areas of its business and that the mooted redundancies are part of a cost-reduction scheme that has been ongoing for months. 

The brand was acquired by US conglomerate Authentic Brands in October, when the new owner spoke of plans to convert Ted Baker into a licensed business model, as well as build up its brand image in tandem with the current team.

A company spokesperson said: “Due to the current macroeconomic challenges in the UK, we’re having to make some difficult decisions at Ted Baker to reshape our business for the future. As part of this, we will be entering into a period of consultation with some of our UK team members, excluding those working in our retail stores.

“We’re sad to have to take this action and will be supporting our team members throughout the process. We remain confident in our long-term prospects under new ownership and that we are well-positioned to continue providing our customers with a great product and great service.”

The news of potential redundancies comes after Ted Baker cut more than 500 jobs in 2020 due to a massive loss in revenue.

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