Christmas savings firm Park Retail will launch an advertising campaign next week to focus on the safety of customer’s money, as it faces a 30 per cent fall in savings this year

Park Retail business development director Chris Hartley blames the fall on the high-profile collapse of Farepak last year. “Our agents have been briefed with the new security measures we have in place and the ad campaign will back this up,” he said.

Last month, Park Retail set up an independent trust for its savers’ money. Farepak went into administration last October, leaving an estimated 150,000 savers about£150 million out of pocket.