Retail entrepreneur Theo Paphitis has put his backing behind next week’s Independents’ Day, which encourages shoppers to buy from local shopkeepers.

Towns and independent retailers have been encouraged to put on special events and promotions for the day, on July 4, including themed window displays, high street festivities and offers. 

Paphitis, chairman of Ryman Stationery, Robert Dyas and founder of lingerie brand Boux Avenue, said: “I am supporting this year’s Independents’ Day campaign as I believe that independent businesses have a vital role to play in our economy. This campaign celebrates the drive, commitment, enthusiasm and passion that most small retailers possess, and need, to make it in retail, as well as the contribution they make to local communities.”

The event, which is in its third year, is supported by the National Skills Academy for Retail, The British Independent Retailers Association and a further 12 trade associations.

Jane Rexworthy, head of the National Skills Academy for Retail, said: “People are passionate about their local shops and appreciate the contribution they make to a town’s personality. But we all need to make sure we use them and show support for these businesses.

“Independents’ Day is an exciting way to showcase the variety of independent retailers and traders in the UK and get the British public spending in them.”