Opinion: Stores need individual personality and a USP

Lidl jpg

A friend of mine popped out to Lidl the other day to buy some milk and returned delighted with their purchase of a foot pump and a two-metre-long, inflatable pink flamingo.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.