Opinion: Apps, not in-store screens, are the future
Burberry has just finished a revamp of its global flagship on Regent Street and one thing that is apparent is that much-vaunted tech, trumpeted when the store opened in 2012, has been largely stripped out.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.