Comment: Tesco must rekindle emotional connections with customers

Tesco's challenge lies in articulating exactly what will re-establish the loyalty the retailer enjoyed in its heyday.

Tesco boss Philip Clarke is likely to face a rough ride at its AGM on Friday (June 28th) as he addresses the retailer’s increasingly impatient base of shareholders at the AGM.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.