Of course, it is too early to expect the arrival of new Halfords boss Matt Davies to have had a material impact on the retailer’s interim results, so he bore little responsibility for its 23% slump in first-half profits this week.

Of course, it is too early to expect the arrival of new Halfords boss Matt Davies to have had a material impact on the retailer’s interim results, so he bore little responsibility for its 23% slump in first-half profits this week.

But while much of the focus this summer has been on the Wiggins effect, as the performance of the Tour de France champion continues to drive new two-wheel enthusiasts to Halfords stores, there’s already been a clear Davies effect too, which has helped shift the perception of the car parts and cycling specialist.

A stronger performance in the second quarter and good progress against a number of key goals, including an improvement in the store proposition – all set in motion before Davies’ watch – have helped convince industry watchers Halfords is on the right track.

And that will only be underscored by the news on Wednesday that the retailer will be leveraging its online proposition to significantly increase its range across cycling and accessories, from 1,700 SKUs to 13,000. That will not only tap into the cycling market’s bias for online shopping, but the scale may also help convince some of the key brands necessary to give Halfords’ proposition credibility that it is a retailer worth partnering with.

However, there is also a belief Davies is the right man at the right time. Halfords’ proposition is underpinned by a service culture, a discipline Davies has an enviable track record in and there is a growing expectation this combination will deliver a credible long-term turnaround.

The right product, in strong stores, with great service. Put like that his task seems simple, doesn’t it?