Comment: Dave Lewis must focus on strengthening the Tesco brand

Tesco’s chief executive Dave Lewis must both revise the basics for the struggling retailer and work out what modern superstores stand for today.

Tesco’s chief executive Dave Lewis must both revise the basics for the struggling retailer and work out what modern superstores stand for today.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.