Etailer My-wardrobe.com has strengthened its team with two new hires in key roles.

The luxury website has raided the department stores to fill its vacancies. Harrods.com editor Nicola Copping, who was the former Financial Times’ deputy fashion and beauty editor, joins as editor-in-chief, a new role for the etailer. Debenhams digital marketer Joanna Stephenson takes on a trading director role.

Copping was responsible for developing and launching the content strategy and online magazine for Harrods, where she worked with My-wardrobe.com chief executive David Worby, who joined the etailer in July. Copping will oversee the editorial and creative direction of the etailer’s brand.

Stephenson has worked in ecommerce for 12 years most recently at Debenhams.

Worby said: “This is another milestone in the My-wardrobe.com evolution. Editor-in-chief and trading director are key roles that will propel our levels of creativity and performance to new levels, ensuring that the business is uniquely positioned to take advantage of the growth of fashion online.”

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