Etailer Girl Meets Dress is to ramp up its marketing and editorial after receiving investment from venture capital fund Global Founders Capital.

The luxury dress rental site is one of the first investments from the $200m fund, which counts Rocket Internet co-founder Oliver Samwer amongst its backers.

This is the first round of financing for Girl Meets Dress. It shares $5m with two other sites that include French social marketplace

The etailer plans to expand its marketing efforts and editorial elements on the website and plans to recruit new talent.

Girl Meets Dress co-founder Anna Bance said: “We see this as a partnership with limitless opportunity. Girl Meets Dress has pioneered a new and now growing exciting category in ecommerce and this partnership will help us to achieve our vision for the business. The partnership is an affirmation of our mission and strategy, and we look forward to continuing to make luxury accessible to women everywhere”

Co-founder Xavier de Lecaros-Aquise said: “The business is continuing to expand very quickly and we will invest the new funding in people, marketing, inventory and scaling our operations to make sure we are delivering incredible customer experiences.”

Global Founders Capital partner Fabian Siegel said: “We are impressed by the performance of Girl Meets Dress. Going forward, we are excited to help the team to build a leading company in this industry by providing access to our global network”.