The government has appointed Just Eat founder David Buttress to work with companies including grocers to support consumers as the cost-of-living crunch bites.
Buttress, who has taken the role on a voluntary basis, will meet supermarket groups including Waitrose and the Co-op, and sports organisations today at a meeting hosted by education secretary Nadhim Zahawi to discuss how businesses can help low-income families, Sky News reported.
Initiatives may include building on price-locking programmes and special offers.
Buttress was drafted in by chancellor of the Duchy of Lancaster Steve Barclay, who said: āBusinesses and organisations across the country have stepped up time and time again when the nation needs it most. The financial pressures people are facing as a result of current global challenges will be no different.
āI am delighted to have David Buttress on board, bringing with him a wealth of experience along with the vigour and ingenuity of business to go even further in efforts to support British families throughout this difficult time.ā
Buttress said: āThe rising cost of living that we are all facing, both in the UK and globally, provides business and industry with a unique challenge and opportunity to do our bit.
āI am looking forward to working closely with my private sector colleagues, to help support our communities and customers with practical and real cost-of-living saving initiatives.ā
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