Helen Dickinson: ‘As war and cost of living dominate headlines, doing the right thing has never been more important’

Helen Dickinson

Supporting colleagues through difficult times and protecting customers from the full shock of rising costs is vital to building and retaining loyalty, says BRC chief executive Helen Dickinson.

We were all shocked by the news in late February that Russia had invaded Ukraine. Over a month on, our screens remain filled with the devastating realities of the conflict.


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