New ranges set for Debenhams

Debenhams is to launch a raft of new product ranges this season that chief executive Belinda Earl hopes will continue Debenhams' success.

In the 19 weeks to January 11, like-for-like sales were up 2.8 per cent.

The new offerings will include Floozie, a lingerie range designed by actress Sadie Frost and Jemima French, as well as the Jeff Banks Living home range and Jasper Conran menswear.

Earl said the retailer's giftcard launch also got off to a promising start and has boosted gift voucher sales.