New Look researches launch of men's and kids' lines

Value fashion retailer New Look is considering a move into menswear and childrenswear, and may launch collections by spring 2004, according to chief executive Stephen Sunnucks.

He said the retailer is already researching the market for low-priced menswear. A rejig of senior directors' roles last week has freed up group development director Carl McPhail to examine the idea.

Sunnucks said the range would go into existing stores. 'We have nine C&A stores in which we only trade on one floor where we could test new categories,' he said.

Rival retailer Pilot launched a dedicated menswear fascia, HKA, but Sunnucks said New Look would use existing space.

He said the range would be tested and, if successful, rolled out quickly.

New Look already sells a range for teenagers, and in the past couple of years has entered the larger size and the petite markets.