Debenhams is offering ‘Mo Bros’ free tea and coffee in stores to reward their efforts by getting their handlebars damp.

Moustache mug

Meanwhile, Play.com’s sales of moustache-themed products such as comedy mugs soared 700% as shoppers flocked for bushy buys.

West London shopping centre Whiteleys is hosting a theatrical experience named Gentleman’s Lounge where ’tached fellows raise money by involving unsuspecting shoppers in pop-up theatre. Splendid.