Morrisons rethinks marketing

Supermarket chain Morrisons is to review its marketing strategy.

The advertising account holders, Manchester based BDH TBWA, are being asked to re-pitch in order to represent the grocer.

In a statement, Morrisons said that the business was moving forward and the time had come to reconsider its marketing and advertising approach.

Morrisons marketing director Michael Bates said: 'We will be assessing the UK advertising agency market to ensure we are working with the most suitable partner for the ongoing development and communication of our brand.'

In March this year, the group reported its first annual losses in its history. Losses of£312.9 million were blamed on the cost of converting the final 160 Safeway stores to the Morrisons fascia.