More online retail – Page 194
-
AnalysisEmployee crime: To catch a thief
Theft and fraud committed by retailers’ own employees is second only to shoplifting in the damage it inflicts. Joanne Ellul reports
-
AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
-
OpinionThe cost of convenience
Customers will weigh up the cost of delivery charges against the benefits, says Steve Robinson
-
OpinionZara and H&M set to fight it out for online share
Zara’s move onto online is likely to generate a great deal of interest, which will include praise and criticism, as the world’s largest fashion group Inditex finally embraces the world of online.
-
AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting
-
OpinionRetail surgery: What does a mobile version of an ecommerce site need in terms of features and functionality?
What does a mobile version of an ecommerce site need in terms of features and functionality?
-
AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust
-
OpinionM&S’s online food for thought
Ocado’s share price since flotation and its ongoing attempt to become profitable will be of consuming interest to retail directors other than just the online grocer’s. Among them no doubt is Marks & Spencer chief executive Marc Bolland, who is gearing up to unveil his strategy this autumn.
-
OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
-
OpinionI Like.com
Want to know what Google might come up with next to help consumers research products online? Well take a look at its latest purchase, visual search start-up Like.com.
-
AnalysisSocial media helps retail opportunities to pop up
Kellogg’s is the latest brand to make the transition into retail with the launch of its Pop-Tarts World in New York last week. The opening of a 3,000 sq ft store selling customised toaster pastries is certainly a novelty, even by Manhattan standards.
-
Opinion
There goes the bride
Upsetting customers is one thing, but when they’re brides to be, it’s quite another. The Hut ought to be wary.
-
AnalysisNet-a-Porter: Casting the Net
Net-a-Porter chief executive Mark Sebba tells Lisa Berwin about the challenges of running a business that just keeps on growing
-
AnalysisOnline delivery options
Online customers expect a first-class delivery service and many won’t spend without one. So what are retailers doing to satisfy shoppers?
-
Opinion
The Tech Guys
IT budgets are holding firm, but retail CIOs are being asked to do more with them, particularly around multichannel
-
OpinionThe mobile is the medium of the message
“The medium is the message”. Marshall McLuhan’s dictum, which defined the post-Second World War marketing era, has become more pertinent than ever in this age of the worldwide web.
-
AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
-
AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
-
AnalysisPutting media at the heart of selling fashion
Displaying product isn’t enough for today’s fashion retailers, with compelling editorial content both online and in print becoming a vital element of their marketing. Lisa Berwin reports
-
OpinionBright young things
Understanding how today’s younger shoppers think is vital for success, says Martha Lane Fox