Managing director, Mobile Fun

What was your first job in retailing?

Product manager at Mobile Fun, where I expanded the company’s mobile accessories ranges and led marketing activities for new product launches.

Which retail company do you admire most and why?

John Lewis - its product quality, price matching, customer service and excellent treatment of staff make it really stand out.

What is the trait you least like in yourself and why?

Stubbornness. When I get hold of an idea, I won’t let go.

Who have you learnt most from in your retail career?

Anthony Cook, Mobile Fun’s chairman. He’s got tireless enthusiasm for technology retail and a great willingness to take calculated risks.

What advice would you give someone starting out in retail?

Pick a retail sector that you are passionate about.

What keeps you awake at night?

The thought of Google going down for a day as we get a lot of orders through search and pay-per-click.

What’s the most satisfying part of your job?

Working with the Mobile Fun team and being surrounded by shiny technology.

What’s your proudest achievement?

Hiring most of the team that I work with today.

What job would you have done if you hadn’t become a retailer?

Formula 1 driver.

What’s your favourite shop and why?

Apple Store in the Bullring. I could stay there all day.

What was your last purchase?

The iPad 2, shipped in from the US before UK launch.