McDonald’s has opened new stores in London and the North West offering 11 different ways to order.

The fast-food chain is set to invest £250m in its stores over the next four years as it seeks to bring “convenience of the future” to life.

McDonald’s is redesigning its stores to better serve customers who are looking for greater convenience, efficiency and choice.

In 2022, McDonald’s will introduce the new design in 200 of its restaurants with 800 conversions planned over the next four years.

The first restaurants to be converted are in Bow, east London (pictured); Peckham, south London; and Kirkby, Merseyside. The locations have already reported increased sales and customer satisfaction.

The new designs include the traditional walk-in and drive-thru options but also incorporate sales channels such as the My McDonald’s app.

It features a separate space for delivery drivers to pick up orders.

Digital growing all the time

Half of McDonald’s sales come through its digital channels including McDelivery, mobile and self-order screens, with the technology at both front and back of house now able to deal with personalised and more complicated orders.

The biggest improvements to the restaurants include a redesign of the front counter, better car parks and break spaces for colleagues

McDonald’s UK chief operating officer Gareth Pearson said: “The pace of change within the restaurant industry is relentless and the pandemic accelerated this with digital adoption gathering greater pace. Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one. For this to be the case, we know we also have to provide our restaurant teams and delivery partners with the best possible environment to work in.

“We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like.”

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