All articles by Martin Newman – Page 3
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Opinion
Time to get smart with CRM
As is the case with multichannel integration, customer relationship management (CRM) is a term that’s been around for years yet too few retailers appear to be practicing it.
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Opinion
Is your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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Opinion
Australian retailers will bounce back
Martin Newman has extensive e-commerce experience, having been involved in multichannel retailing for over 25 years. He is the founder and chief executive of Practicology.
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Opinion
Customers want convenience
Martin Newman has extensive e-commerce experience, having been involved in multichannel retailing for over 25 years. He is the founder and chief executive of Practicology.
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