All articles by Martin Newman – Page 3

  • Martin Newman
    Opinion

    Time to get smart with CRM

    2012-05-15T07:00:00Z

    As is the case with multichannel integration, customer relationship management (CRM) is a term that’s been around for years yet too few retailers appear to be practicing it.

  • Martin Newman
    Opinion

    Is your brand social or antisocial?

    2012-04-11T07:00:00Z

    It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.

  • Martin Newman
    Opinion

    Australian retailers will bounce back

    2012-03-06T07:00:00Z

    Martin Newman has extensive e-commerce experience, having been involved in multichannel retailing for over 25 years. He is the founder and chief executive of Practicology.

  • Martin Newman
    Opinion

    Customers want convenience

    2012-01-30T07:00:00Z

    Martin Newman has extensive e-commerce experience, having been involved in multichannel retailing for over 25 years. He is the founder and chief executive of Practicology.