Amazon mobile users fall ahead of Prime Day as Shein and Temu grow
The number of Amazon mobile users in the UK has fallen by 1 million since the start of the year, while Temu and Shein’s daily mobile users have been growing.
Consumer usage data from mobile analytics and business intelligence firm Global Wireless Solutions (GWS) showed that in January 2023, Amazon had 9.3 million daily shoppers using its app. This has since declined to 8.3 million.
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