Temu: The value-led ecommerce app with Shein and Amazon in its sights

Temu - Shop Like A Billionaire advert

Chinese-owned marketplace Temu has taken the ecommerce world by storm since launching last year but what do we know about the platform? As Temu finds its feet in the UK, Retail Week explores how it has been achieving rapid global growth 

Temu launched in the US in September 2022 as a cross-border platform allowing China-based vendors to sell and ship internationally.

Its platform houses an array of value items from clothes, household items, accessories, electricals as well as watermelon slicers, retractable backscratchers and eyebrow grooming kits priced as low as 


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