Deregulate campaign finds appetite for choice
Nearly 60 per cent of shoppers want to be able to shop when they want on a Sunday, according to the latest YouGov research.

The survey, commissioned by the My Sunday My Choice campaign, found that 57 per cent of consumers feel they should be able to shop when and where they want on a Sunday, while 27 per cent disagreed.

54 per cent thought that lifestyles had changed, with people working harder than ever, and shop opening hours need to be changed to reflect this.

The 1994 Sunday Trading Act allows large shops to open for up to six hours between 10am and 6pm. Stores under 3,000 sq ft (280 sq m) in size are not subject to any limits.

David Ramsden of the My Sunday My Choice campaign said: 'We have a situation at the moment where you can buy a pot plant from a Tesco Metro at 9am on a Sunday but you can't buy one from a garden centre. This is confusing and needs changing.'

The Government is looking into relaxing Sunday trading laws to allow larger stores to stay open for longer. However, more than 270 MPs across the three major parties have signed an Early Day Motion against extending trading hours.

The My Sunday My Choice campaign, run by lobby group Deregulate, is backed by several high-profile retailers including Asda, Ikea, B&Q and Next.