UK luxury fashion brand Mulberry has recorded revenue growth across all markets as its ongoing new strategy is starting to pay off.
Total year-on-year group sales grew 5.3% in the 13 weeks to December 27, with group like-for-like sales in retail and digital rising 11%.
Retail full-price sales grew 19% as the group focused on this in the lead up to and during the festive period, against what it said was a “highly promotional wider retail market”.
Like-for-like retail and digital sales across the UK, USA, Europe and Asia Pacific all rose – 6.5%, 12.6%, 27.2% and 12.2% respectively – despite a challenging backdrop of growth in certain markets.
Mulberry said the strength of the performance reflects the new strategy to focus on simplifying the business, refreshing the brand and leveraging customer insights more.
Chief executive Andrea Baldo said: “We have delivered a strong performance during the festive period. While there remains plenty more to be done, it is encouraging to see the early signs of our ‘Back to the Mulberry Spirit’ strategy delivering. We have maintained disciplined cost control, while at the same time growing full-price sales by having products that resonate at the right price.
“The growth in sales across our markets shows that our products are resonating with customers around the world, as we continue our focus on reinvigorating Mulberry and injecting creativity back into an iconic brand so many people know and love. The response to our Christmas campaign has been in line with expectations, with particularly strong demand for the Roxanne, the Hackney and the continued resurgence of the Bayswater [handbags].
“I’d like to thank my colleagues whose hard work ensures we enter the final quarter of our financial year, January to March 2026, with good momentum. We remain laser focused on continuing to deliver our strategy and build a sustainable, profitable business for the long term.”
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