Kwik Save steals share from rivals

Kwik Save claims to be taking market share from Iceland and Safeway, following the launch of its Simply economy own-label earlier this year.

Research commissioned by the grocer from AC Nielsen estimates that the range has brought Kwik Save£2.2 million of new customer expenditure, largely from Safeway and Iceland.

Kwik Save marketing director Gill McComas said: 'The fact Simply is bringing us new customers from our rivals is the icing on the cake.'

The Simply range is projected to turn over in excess of£100 million this financial year -£40 million more than originally forecast.

Last week, Kwik Save announced£20 million of permanent price cuts on everyday essentials in its Price Less campaign.