Several retailers have pledged money to the appeal to support those fighting the devastating bushfires in Australia.
Pets at Home, PrettyLittleThing and Marks & Spencer Australia are just some of the retailers donating a proportion of sales or a lump sum to help support the efforts of those fighting the fires spreading across the country.
Pets at Home is donating £100,000 (AUS $190,000) to WWF through its VIP loyalty programme Lifelines, which allows customers to earn money for good causes when they purchase items in-store.
The donation will be used to protect existing wildlife, give care to injured animals and restore habitats.
Pets at Home chief executive Peter Pritchard said: “I want to send a huge thank you to our amazing customers and clients across the whole Pets at Home Group for their continued loyalty, which empowers us to help in this way. We will be making our donation through our VIP loyalty programme, Lifelines, which will be used by WWF wherever it is most needed.
“We’re grateful for all of our customers and clients and the Lifelines that they generate through choosing to spend their hard-earned money with us, whether that be in our stores, our grooming salons or Vets4Pets, so we can all be proud of this donation.
“We hope this donation will make a positive difference to the lives of many animals in the affected areas of Australia.”
Fashion brand PrettyLittleThing has pledged £157,000 (AUS $300,000). The donation will be equally shared between Wires Wildlife Rescue, Red Cross Australia and the New South Wales Rural Fire Service.
PrettyLittleThing parent company Boohoo chief executive John Lyttle said: “As the bushfires continue to devastate parts of Australia, our hearts go out to all those who have been affected.
“We are committed to doing more and we continue to explore additional ways in which we can support the relief effort in the coming weeks and months.”
Ethical cosmetics retailer Lush has pledged to donate “a minimum of AUS $100,000 (£53,000) by March”. In a statement on the company’s Australian website, it said: “Alongside our community, we are heartbroken by the devastation caused by bushfires across our country.
“More than that, we are angry. Our nation is currently on fire due to the abhorrent disregard for our environment and our government’s refusal to take real action on the climate emergency.”
M&S’ Australian arm will donate 100% of all its online sales tomorrow to Bushfire Relief.