Analysis: Chinese etailers’ awe-inspiring coronavirus reaction

Coronavirus man in mask

The coronavirus outbreak has sparked fears and headlines worldwide since emerging in the Chinese city of Wuhan at the start of the year.

But the challenges brought by the virus, including a nationwide shutdown of factories, schools and widespread store closures and people staying at home, equally spotlighted the agility and prowess of China’s etail giants.

Digital Goliaths such as Alibaba and have stepped up to the plate with jaw-dropping speed and scale. Their corporate good citizenship also throws into relief their vast capabilities, which many retailers elsewhere could only dream of.

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