Despite massive price cuts and falling sales during 2009, Aldi managed to maintain its profit margins in Germany.

According to German trade magazine Lebensmittel Zeitung, sales declined by around 3% to 4% for Aldi Nord and 1% to 2% for Aldi Süd, mainly due to 12 rounds of permanent price cuts for more than 250 products of their limited ranges. However, profits were maintained after price hikes for various products introduced in 2008.