International - Crate & Barrel rolls out CB2

Crate & Barrel, the US homewares giant, is rolling out its CB2 format almost three years after opening the prototype store.

The privately-owned chain has tweaked the first Chicago CB2 outlet - aimed at cost-conscious yet style-driven shoppers - and now plans two more shops in Chicago. Sites in locations such as Boston, Washington and New York are also reportedly under consideration.

The target market for CB2 is 20-somethings looking for a more urban and trendy feel than Crate & Barrel's offer. CB2 has been adjusted to give furniture a more prominent position.