House of Fraser signs six-month JLO agreement

J-Lo booty has arrived in House of Fraser.

The department store group has six months' exclusivity, and is selling the range - inspired by singer and actress Jenifer Lopez - through its Oxford Street and Birmingham flagships.

The stock of Lopez is high at the moment, and her clothing brand is now the best-selling 'contemporary young' label in US department stores.

HoF buyer Jaspal Billing said the retailer has devoted above average floor space - 45 sq m - to the offer. 'We bought the range, not just because of the name, but because we loved the range, it's very sexy and commercial,' she said.

The clothes, aimed at 16- to 30-year-old women, are priced between£20 and£80.