Woolworths.co.uk has launched a Guinness World Record attempt for the largest ever ‘pass the parcel’.

The giant parcel weighs 440.9lbs and measures 2.25 metres by 2.5 metres by 1.5 metres. It is stuffed with top toys for Christmas including Jet Pack Buzz Lightyears, FurReal Pets and Paper Jamz Guitars.

The parcel started at parent company Shop Direct’s offices in Liverpool before travelling to nine households around the country.

As Retail Week was going to press it looked “on track” to succeed.