Aldi has overtaken Waitrose to become the country’s sixth largest supermarket, according to the latest Kantar figures.

Aldi overtakes Waitrose to become UK's sixth largest supermarket

The German discounter Aldi has notched up 5.3% market share in the quarter ending March 29, compared with Waitrose’s 5.1%.

Aldi achieved sales growth of 16.8%, the highest rate of growth in the sector, although slower than its recent performances.

Its upmarket rival’s sales increased 2.9% during the period and Waitrose has grown sales in an unbroken run dating back to March 2009.

Aldi joint managing director of buying Giles Hurley said: “Our unique ability to offer UK shoppers outstanding quality products at everyday low prices is key to driving our growth as reflected in recent Kantar Worldpanel figures showing our 5.3% market share and our position for the first time as the UK’s sixth biggest supermarket.”

Kantar Worldpanel head of retail and consumer insight said Fraser McKevitt: “Aldi has recorded double-digit sales growth for the past four years and is now Britain’s sixth largest supermarket with 5.3% of the market. 

“Growth has been fuelled by over half a million new shoppers choosing to visit Aldi this year and average basket sizes increasing by 7%.” 

Total till roll – consumer spend

 12 weeks to March 30, 201412 weeks to March 29, 2015
 £mMarket share (%)£mMarket share (%)
Total grocers25038.10100.0025289.40100.00
Total multiples24507.8797.8824769.5497.94
The Co-operative  1533.626.131507.075.96
Other multiples747.442.99740.412.93
Symbols & Independents530.232.12519.862.06


Meanwhile, Lidl’s 12.1% sales growth has moved it to a 3.7% share of the market and Sainsbury’s is back in growth for the first time since August 2014 after a 0.2% sales bump.

Tesco also grew sales by 0.3%, while Asda and Morrisons sales declined by 1.1% and 0.7% respectively as all the big four recorded a decline in market share.

Tesco’s market share has dipped from 28.6% to 28.4%, Asda recorded a decline from 17.4% to 17.1%, while the market share at Sainsbury’s dropped from 16.5% to 16.4% and Morrisons’ share edged down from 11.1% to 10.9%.

Fraser McKevitt added: “The changing structure of Britain’s supermarket landscape is illustrated by two facts. 

“Firstly, the so called discounters Aldi and Lidl now command a combined 9% share of the market. In 2012 the same two retailers only accounted for 5.4% of grocery sales. Secondly, the 72.8% share taken by the biggest four retailers is now at the lowest level in a decade.”