The Cotswold Company is being prepared for sale by its private equity owners, according to reports.
The premium furniture company, which has been owned by True since 2016, is being prepared for an auction, according to Sky News.
Sky reported that True had appointed investment bankers Arrowpoint Advisory to formulate a long-term disposal plan for the retailer.
The news comes as the retailer posted a record 30% year-on-year sales increase to £56.9m in the six months to August 30, 2025, and a 21% increase in active customers.
The results mark the retailer’s eighth consecutive quarter of growth. The brand said the performance was driven by “outstanding brand momentum, strength of product offer, new showroom openings, and enhancements to the digital experience”, and added that customers had been shifting towards ‘made for life’ high-quality furniture.
Cotswold opened new showrooms in Knutsford and Harpenden during the reporting period, bringing its store estate to 13 locations in the UK, with two more set to open before the year-end.
True and The Cotswold Company declined to comment.
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