Cotswold Company posts record sales as shoppers shift to premium furniture

The premium furniture retailer posted a record 30% year-on-year sales increase to £56.9m in the six months to August 30 2025, and a 21% increase in active customers. 

The results mark the retailer’s eighth consecutive quarter of growth. 

Cotswold said the performance was driven by “outstanding brand momentum, strength of product offer, new showroom openings, and enhancements to the digital experience” and said customers had been shifting towards ‘made for life’ high quality furniture. 

During the period, the retailer opened new showrooms in Knutsford and Harpenden, bringing its store estate to 13 locations in the UK, with two more set to open before the year-end. 

Cotswold Co said it had also invested in a new 80,000 sq ft distribution centre in Lichfield and a new fleet of 30 delivery vehicles alongside new digital investments like AI-powered search to help shoppers find the right products quicker.

Within its range, new and expanded categories including upholstery and accessories had performed “exceptionally well” growing 82% and 38% year-on-year respectively. 

Chief executive Ralph Tucker said: “I’m delighted that The Cotswold Company’s momentum has continued into the first half of FY26, delivering a record H1 performance and significant market outperformance. This reflects the growing strength and awareness of the brand, our value for quality product proposition, highly relevant digitally-led omni-channel model, and – above all else – the hard work of our people across the business. 

“For several years, we have seen an increasing number of customers look for alternatives to soulless, and low-quality furniture. At The Cotswold Company, we’re proud to be at the forefront of the nation’s shift towards high-quality furniture that not only adds personality to any room, but is also ‘Made for Life’.”

This month, Cotswold will launch a brand partnership with their new Quality Expert, TV personality and furniture restorer Will Kirk. 

“I’m excited to welcome Will Kirk to the brand as our Quality Expert, embodying our values of craftsmanship and sustainability, and bring two new showrooms to customers in strategically important locations later this year.” said Tucker. 

“Combined, these will enable us to introduce our brand to more consumers across the UK and bring characterful, quality and thoughtfully designed furniture to more homes.”